If you’re wondering if affiliate marketing is digital marketing, you’ve come to the right place. While affiliates bring a steady stream of cold traffic, they’re also a great way to diversify your revenue. The key to success is finding the right affiliate programs and knowing your audience. This will make it easier to create targeted ads and develop content marketing strategies. Affiliate programs exist in just about every niche, so do your research, find the right ones for your audience, and listen to other content creators.
Affiliates are often called publishers and distributors and can be individual businesses or large corporations. The sellers promote affiliate products and services by advertising them. They may be an ecommerce merchant or a SaaS company. Because the advertisers and consumers share revenue, they benefit from the sale of the products and services, as well as the commissions and income generated by the marketing efforts of their affiliates. But unlike other forms of marketing, affiliates do not actually create the products or services.
To track affiliate traffic, affiliates track the URL of each visitor who clicks on their affiliate link. They also track sales made on the website or through other promotional methods. In most cases, affiliates can leverage their list to make their affiliate links visible to millions of visitors. Once an affiliate clicks on a link and purchases a product, the company will pay them a commission. This model works for both affiliates and publishers.