SEO strategists everywhere have been proclaiming the death of keywords for years. But are they really dead? Or is there something digital marketing and SEO professionals are missing about how to use keywords effectively? In this blog post, we’ll provide seven reasons why keywords are not dead and explain how you can use them to improve your website’s search engine ranking. Stay tuned for more tips on using keywords to your advantage!
1) People still use keywords to search for information online.
Just because some SEO strategists say that keywords are dead doesn’t mean that people have stopped using them to search for information online. In fact, keywords are still one of the most important factors in determining what appears in search engine results pages (SERPs). This means that if you want your website to appear in SERPs, you need to be strategic about the keywords you’re targeting which is what a digital marketing agency does.
2) Keywords are necessary for voice search optimization.
With the rise of voice-activated devices like Amazon Echo and Google Home, more and more people are using voice search to find information online. And when it comes to optimizing for voice search, keywords are still king. This is because these devices rely on keywords to determine what results to provide for a given query.
3) Keywords can help you reach a specific audience.
If you’re trying to reach a specific audience with your website, targeting the right keywords is essential. This is because people searching for information online are often very specific about what they’re looking for. By targeting the right keywords, you can ensure that your website appears in front of people who are more likely to be interested in what you have to offer.
4) Keywords can help improve your click-through rate.
Your click-through rate (CTR) is the percentage of people who see your website in SERPs and then click on it. CTR is a key metric for SEO because it’s an indicator of how relevant and useful your website is to people who see it in SERPs. And one of the best ways to improve your CTR is by targeting the right keywords.
5) Keywords can help improve your conversion rate.
Your conversion rate is the percentage of people who take a desired action on your website after landing on it. This could be anything from signing up for a newsletter to making a purchase. And just like CTR, keyword optimization can help improve your conversion rate by ensuring that you’re reaching people who are more likely to be interested in what you have to offer.
6) Keywords can help you track your progress.
If you’re trying to track your SEO progress over time, keywords can be a valuable metric. This is because the number of keywords you’re ranking for in SERPs can give you an idea of how well your website is doing in terms of search engine visibility.
7) Keywords are still important for local SEO.
If you’re trying to optimize your website for local search, keywords are still an important factor. This is because people searching for local businesses often include location-specific keywords in their queries. By targeting these keywords, you can improve your chances of appearing in local SERPs.
As you can see, keywords are still an important part of digital marketing services and should not be ignored. If you’re looking to improve your website’s ranking in SERPs, be sure to target the right keywords. And for more tips on how to use keywords effectively, stay tuned for our next blog post!